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National Run Safety Month and Lace Up Local – Increase Your Local Market Visibility

These two online initiatives offer programming packed full of plug and play assets designed to market your store locally with content that draws customers.   

The RIA has amplifying our on-line initiatives to provide tools for retailers to better connect to local communities.  

  • National Run Safety Month – Link to site www.runningsafetymonth.com
  • This November promotion features tools to help you market a variety of product categories to your current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable.
  • Last year’s Run Smart. Run Bright. campaign will be amplified in 2018 to include consumer media and relevant, interesting product stories that will drive sales.
  • COMING SOON: Lace Up Local – We will be bringing back this local lobbying effort in 2018. It will include a dealer locator, “Buy Local” marketing content that retailers can customize, and geo-targeting tools that will expose RIA members to local customers.  
  • New site will be launching in Fall 2019

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