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National Run Safety Month and Lace Up Local – Increase Your Local Market Visibility

Member only benefits: 

Visit the site to download digital marketing campaign assets.

These two initiatives offer programming packed full of plug and play tools designed to better connect your store to the community and attract new customers.    

  • National Run Safety Month - Every fall we create a new promotional campaign featuring tools to help you market a variety of product categories to your current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable.
  • COMING SOON: Lace Up Local – We will be bringing back this local lobbying effort in 2021. It will include a dealer locator, “Buy Local” marketing content that retailers can customize, and geo-targeting tools that will expose RIA members to local customers.

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