These two online initiatives offer programming packed full of plug and play assets designed to market your store locally with content that draws customers.
The RIA has amplifying our on-line initiatives to provide tools for retailers to better connect to local communities.
- National Run Safety Month – Link to site www.runningsafetymonth.com
- This November promotion features tools to help you market a variety of product categories to your current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable.
- Last year’s Run Smart. Run Bright. campaign will be amplified in 2018 to include consumer media and relevant, interesting product stories that will drive sales.
- COMING SOON: Lace Up Local – We will be bringing back this local lobbying effort in 2018. It will include a dealer locator, “Buy Local” marketing content that retailers can customize, and geo-targeting tools that will expose RIA members to local customers.
- New site will be launching in Fall 2019