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National Run Safety Month and Lace Up Local – Increase Your Local Market Visibility

Member only benefits: 

Visit the site to download digital marketing campaign assets.

https://runsafetymonth.com/

These two online initiatives offer programming packed full of plug and play assets designed to market your store locally with content that draws customers.   

The RIA has amplifying our on-line initiatives to provide tools for retailers to better connect to local communities.  

  • National Run Safety Month – Link to site www.runningsafetymonth.com
  • This November promotion features tools to help you market a variety of product categories to your current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable.
  • Last year’s Run Smart. Run Bright. campaign will be amplified in 2018 to include consumer media and relevant, interesting product stories that will drive sales.
  • COMING SOON: Lace Up Local – We will be bringing back this local lobbying effort in 2018. It will include a dealer locator, “Buy Local” marketing content that retailers can customize, and geo-targeting tools that will expose RIA members to local customers.  
  • New site will be launching in Fall 2019

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