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Announcing National Running Safety Month 2020

Published on | Rachel Brenneman | News & Updates

The Running Industry Association (RIA) is launching their 8th annual National Running Safety MonthTM (NRSM). Occurring every year in November, this month-long campaign supports the RIA’s 200+ retail members nationwide with digital marketing content. The 2020 NRSM is made possible by RIA member brands Under Armour, Amphipod and AfterShokz.
Runners wearing masks
Runner wearing a glowing jacket

This year’s Run Smart. Run Bright campaign has been redesigned based on feedback from RIA members. The goal of increasing engagement with retail customers remains, but the focus will be tips, articles and resources (from NRSM sponsors and other reputable sources) that can be used on member social media and digital marketing channels.

“We all know running is incredibly satisfying – and even more so today for it breathes sanity into our day and acts as a respite from the challenges of living in a pandemic-infused world,” states Terry Schalow, RIA Executive Director. “With daylight savings ending on Sunday, the darker, colder months of the year are upon us. Running is even more important, but doing it right is paramount.”

The RIA’s mission is to promote running as a lifestyle, and to provide support for specialty run retailers through location education programs and runner advocacy. NRSM is just one of many benefits for RIA members.

For more information visit https://runningindustry.org/national-running-safety-month

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