Gazelle Sports Ecommerce Manager

About Gazelle Sports: Gazelle Sports is a run specialty & active lifestyle retailer. We're Michigan-based, locally owned and operated, and proud to be born and raised in Michigan. It is our mission to inspire movement through exceptional experiences. We do that by striving to provide the best customer care, building relationships and empowering and inspiring others to move. We seek to foster and support an active community in every place we call home. This was true when we opened our first store in downtown Kalamazoo, Michigan in 1985, and it’s still true today across our 7 retail locations, Gazellesports.com and at Team Gazelle.

Position Vision: The Gazelle Sports Ecommerce Manager oversees GazelleSports.com, SheRunsGR.com, and other ecommerce platforms across Gazelle Sports. This role is responsible for creating a best brand forward online experience for Gazelle Sports that drives traffic and conversion, and supports overall Gazelle Sports strategic priorities and brand initiatives. The ideal candidate for this position has an entrepreneurial spirit, a passion for the running industry and community, and deeply understands the integration of the ecommerce and brick and mortar experience in a specialty retail environment.

Supervisory Responsibilities:

• Manage Customer Care and Web Coordinator roles
• Lead customer and team member experience that supports Gazelle Sports core values
• Oversee the day to day operational needs of Gazelle Sports online experience.
• Recruit, interview, hire, and train new team members
• Provide constructive and ongoing feedback, timely performance evaluations, and implement team member policies according the Gazelle Sports handbook 
• Coach and develop team members to provide an exceptional customer experience

Position Expectations:

• Ensure site content supports strategic initiatives and meets brand guidelines
• Oversee Website maintenance, development and design
• Create goals and deliver results against annual ecommerce forecasts and budgets (sales and profitability goals, Google ads metrics, and operational expenses)
• Understand and implement ecommerce best practices to maximize site performance, customer acquisition opportunities, and conversions
• Collaborate with Marketing Manager to develop and implement integrated digital advertising strategy across digital platforms
• Collaborate with Marketing and Purchasing teams on key seasonal events such as product launches, sales, and brand initiatives to increase sales revenue
• Develop and implement innovative and effective strategies to support and build in-store retail traffic- including maintenance of store landing pages, seamless online to in-store customer experiences, and other opportunities as they arise
• Establish capital expenditure needs for technology and site infrastructure
• Engage in and maintain alignment with overall marketing content planning and execution
• Maintain a seasonally relevant, engaging, and best-brand-forward homepage experience
• Consistently document processes and procedures as defined, and development and/or updated
• Manage and maintain third party Google Ad strategy partnership
• Develop and implement a web content strategy for search engine optimization
• Drive merchandising and product placement strategy to align with product sell through goals
• Identify and adapt to market trends related to Gazelle Sports target consumer
• Apply a diversity, equity and inclusion lens to presentation of all online platforms
• Utilize site analytics to make data-driven decisions, maintain functionality and maximize sales opportunities
• Support order fulfillment process and product and inventory flows within store and distribution center locations
• Actively participate in strategic priority work and demonstrate leadership as a member of the Extended Leadership Team

Position Requirements:

• Deep understanding of website technology and digital media trends
• Expertise in Excel spreadsheets
• Experience working within Shopify
• Working knowledge of Google Workspaces
• Strong ability to work collaboratively and communicate effectively with all departments across the organization
• Ability and willingness to address immediate ecommerce needs when necessary
• Proven ability to meet deadlines, prioritize timely communication, and manage time effectively in a fast-paced environment
• Understanding of business financial metrics, reporting and analysis

Preferred Skills and Experience:

• Experience with Github, Wordpress, Monday.com (or similar project management software)
• Experience using AI relevant to the position expectations
• Experience in an omnichannel retail environment
• Experience with Liquid template language
• Understanding of HTML and CSS
• Graphic design skills (experience with Adobe Suite)

Other Requirements:

• Some weekend and off-hour availability is required for this position

Please apply at the Gazelle Sports Career Page