Capturing The Consumer: 2020 Insights

Presented by Blaze Media, this webinar highlights important insights about this new audience of runners and walkers, recommendations for how the running channel can capture them, and predictions for the fundamental changes we'll see in all our consumers as we emerge from the pandemic.  Key takeaways include:

  • More people have started running and walkingin 2020 and intend to keep doing so
  • Connecting with various age demographics requires different strategies
  • The shopping experience that customers is multifaceted, so investing in digital tools to connect with customers is critical
  • Diversity and inclusion will be key to growth 

Be sure to tune-in to the recording for the full insight. Be sure to register to access this useful insight.

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RIA Capturing the Consumer

  • Published: Dec 17, 2020

Running Industry Association

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