SmellWell
SmellWell was founded 2012 in Sweden as a result of a pair of stinky soccer cleats. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. Our products are today sold by leading retailers worldwide in over 6000 stores.
SmellWell inserts are small pouches designed to naturally absorb moisture and eliminate odors. They are made with a unique blend of bamboo charcoal, minerals and infused with a fresh scent that work together to naturally neutralize odors and keep shoes fresh. The products are popular in the sporting goods industry and are used by many athletes, fitness, and outdoor enthusiasts. Just place them in your shoes and they’ll absorb moisture and odor, keeping them fresh and dry.


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The channel's top brands are the backbone of RIA, providing the support and resources to deliver the best products to specialy running retailers.