November is National Run Safety Month

One of the RIA’s core missions is to inform and raise awareness, and for this year’s National Run Safety Month, we feel it is important to recognize there are different experiences surrounding run safety that we have not yet explored including how you can merchandise your store to promote run safety in your store and community.

Tips for Merchandising Run Safety Products in Your Store

WITH 3 DOTS DESIGN

In this series of short videos created for the Running Industry Association, Holly Wiese of 3 Dots Design shares practical merchandising ideas to help retailers bring National Running Safety Month to life in their stores. From front-entry display inspiration to category tie-ins across safety gear, electronics, and even nutrition, these tips make it easy to build engaging, sales-driving displays that highlight the importance of running safely this month and year-round.

Additionally...

While topics like visibility, situational awareness, and self-defense remain important to the concept of run safety, the RIA continues to explore this important direction, in keeping with the RIA’s support of DEI initiatives.

Specifically, we continue to expand the NRSM conversation with an examination of what run safety means for the BIPOC community, with multiple points of view designed to help members better understand the challenges BIPOC runners face.

Our goal is to foster conversations on the path toward substantive action and productive solutions.

Expanding the Idea of NSRM

As we approach the lower light, colder months of the year - running is even more important, but doing it safely is paramount. Join us in supporting National Run Safety Month by sharing the important tips, articles and resources below that you have found useful. Help your customers think about what run safety means for them and all the members of their community.