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By The Numbers - Run Club Expansion

run club
This month we’ll continue conversation on how the Gen Z age demographic represents growth opportunities for the run specialty channel, with a specific focus on run clubs. We all know that run clubs aren’t new. What’s new is how clubs are attracting younger participants, and what that translates to given their growing scale and influence.

According to the Strava Year in Sport Report, participation in running clubs grew 59% globally over the past two years, making group running the fastest-growing social activity on the platform’s network of more than 100 million athletes. For run specialty, that surge in organized running isn’t just a cultural trend. It’s reshaping how runners discover stores, buy gear, and engage with the sport.

How does all that mean for run specialty stores? Here are five ways run clubs are influencing specialty retail today.

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Provided By
  • RIA
  • Published: Mar 19, 2026

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