By The Numbers: A Dive into the Gen Z Pool
The run specialty channel continues to serve a wide range of customers, but sales data reveals a clear hierarchy among age and gender groups.
We can all agree that understanding who drives the greatest share of sales helps retailers fine-tune product mix, marketing strategies, and in-store experience. But what does this tell us about growth opportunities? In this month’s By the Numbers, we’ll take a look with an emphasis on Gen Z, and discuss actionable strategies.
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