2020 Run Specialty Market Report
On December 9th the Running Industry Association hosted the first webinar in a series to provide insights on a variety of topics to support your business. The 45-minute talk, including Q&A, was presented by Keith Storey from Sports Marketing Surveys. Entitled 2020 Run Specialty Market Report - By the Numbers, the webinar provided some fantastic statistics that can help inform your brand and assortment decisions in 2021. Below are the key takeaways as well as a link to the video recording. Take a look!
Key takeaways for 2020 trends:
- The channel will finish the year down, but only 10-15% off, a remarkable turnaround from the 30-40% loss in the first half of the year.
- Brooks continues to lead the channel, but the #2 spot shows a close race between New Balance and Hoka.
- The fastest growing footwear brands are Altra and On.
- The top two brands in the socks, insole, and accessories categories dominate their respective categories.
Some content and resources may not be visible because you're not logged in. If you are a current member or a registered user, use the login form below. Not yet a member? Join today!