On December 9th the Running Industry Association hosted the first webinar in a series to provide insights on a variety of topics to support your business. The 45-minute talk, including Q&A, was presented by Keith Storey from Sports Marketing Surveys. Entitled 2020 Run Specialty Market Report - By the Numbers, the webinar provided some fantastic statistics that can help inform your brand and assortment decisions in 2021. Below are the key takeaways as well as a link to the video recording. Take a look!
Key takeaways for 2020 trends:
- The channel will finish the year down, but only 10-15% off, a remarkable turnaround from the 30-40% loss in the first half of the year.
- Brooks continues to lead the channel, but the #2 spot shows a close race between New Balance and Hoka.
- The fastest growing footwear brands are Altra and On.
- The top two brands in the socks, insole, and accessories categories dominate their respective categories.
