It's no secret that online sales account for a steadily growing percentage of a run specialty retailer's income. Today, customers expect to interact with the brands they love online. If it's easy to find and do business with you virtually, you have a high potential of earning their business. Ensuring that your brand is easy to find online, using an effective search engine optimization (SEO) strategy, is single the most important factor in maximizing your digital potential.
This video is the second in a webinar series hosted by the Run Free Project, an automated ecommerce and rewards platform for run specialty retailers, that demystifies SEO. It discusses, in plain English, how search engines work, how to get them working for you, and outlines an easy-to-follow strategy you can use to maximize your SEO using free tools and services. Learn reasonable, effective keyword research, on-site SEO best practices, and how to ensure your social media strategy maximizes sales.
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