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KARHU

KARHU means “bear” in Finnish, a fitting name for our small but mighty company that was founded in Helsinki back in 1916. Throughout our 100+ year history, KARHU has come to be known as a champion of sport and innovation. Today, we continue our tradition of efficiency-driven design by utilizing data from state-of-the-art 3D foot scanners in our development process.

Speedland

Speedland was founded with a singular focus on redefining performance footwear for athletes who demand more from their gear. Built by industry veterans with deep roots in product innovation, the brand was created to challenge conventional thinking and push the boundaries of what footwear can deliver on trail and road.

From day one, Speedland has been committed to a hyper performance approach, blending cutting edge materials, athlete driven design, and precision fit systems to create products that elevate performance and durability. Every detail is intentional, from modular components to advanced traction and cushioning systems, all designed to perform in the most demanding environments.

At our core, we exist to serve athletes who are constantly seeking progress. That mindset drives everything we do, from product innovation to how we engage with our community. Speedland is not just about making better shoes. It is about enabling athletes to go further, push harder, and redefine what is possible.

Veloci Running

Veloci Running is a performance running brand founded by Division I athlete Tyler Strothman, born out of a refusal to accept the trade-off between foot comfort and lower leg support in running footwear. Every Veloci shoe is built around two core design principles: a naturally shaped wide toe box to promote healthy foot movement, and a traditional elevated heel drop designed to support the calf and Achilles. Featuring a supportive and responsive ride, Veloci delivers a shoe that is proving to have a massive impact on comfort for runners across the US. 

Run specialty is at the core of the Veloci brand. Every decision, from distribution to product development, is made with the intention of maintaining high brand value, growing demand, and supporting specialty retail partners. Specialty partners consistently share that the most exciting part about carrying Veloci is how it adds a truly differentiated option on their wall, a unique comfort combination they can confidently offer clients during the fitting experience. 

Topo Athletic

Like you, we are driven by a relentless pursuit of progress—always striving to do better, push further, and reach new heights. That same spirit ignited the creation of Topo Athletic. From the very beginning, we challenged the status quo, refusing to settle for shoes that didn’t support the natural movement, comfort, and performance we craved. This mindset is deeply ingrained in the Topo culture: a commitment to innovation, purpose, and empowering athletes of all levels to embrace the journey ahead. Every step, every stride, and every design begins with the belief that there is always more to achieve.

Kratos Insoles

The Kratos Carbon Fiber Insole can instantly energize your shoes by adding lighweight, carbon fiber strength while adding responsive support beneath every step. The optimum blend of rigidity and flexibility deliver powerful propulsion and energy eruption which optimizes velocity and verticle lift. Foot fatigue is also reduced by stabilizing the foot and limiting lateral/medial flex, allowing more of your natural motion to translate into forward motion. With each stride, it acts like a powerful spring - absorbing pressure and returning energy so your shoes feel more powerful, efficient, and alive whether you're walking through a busy day or pushing through a long run.

The Active Hamper

What do you do with your sweaty clothes after a run? Hang 'em, ball 'em or toss 'em? Good news--there's finally a home for them in The Active Hamper!!!! You finish a run and, after removing your sweaty activewear , you split the articles up between 4 nylon/spandex compartments that are enclosed in a ventilated, recyclable plastic hamper. On the bottom of the hamper are 3 buckets that pull the moisture from your clothes accompanied by fragrance granules that keep your clothes smelling fresh. On laundry day, your week's worth of apparel goes right into the washing machine without having to hang on a door, soak your other dirty laundry or worse yet, gross out your spouse!

Reach out to us with any questions!

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Correct Toes

Coming soon.

DEAF Athletic

Next-level, safety-obsessed performancewear, made by and for those in the d/Deaf and Hard of Hearing Community. And everybody else, too.

GU Energy Labs

OUR STORY

We didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when our founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in our DNA, and it’s been our north star ever since.

2 Cyclists

 

 

COMMITMENT TO COMMUNITY AND ENVIRONMENT

Today, we’re a team of problem-solvers and makers guided by our purpose to nourish and inspire everyone to experience the joy of movement in whatever form they choose. Our hydration, energy, and recovery products are specifically formulated to empower you to challenge yourself and achieve your personal goals, while having the most fun possible!

runners on desert trail

SPORTS NUTRITION FOR EVERY ACTIVITY

Our products are designed to fuel athletes of all levels and disciplines, catering to a wide range of active lifestyles. Whether you’re training for a half marathon, going on a bike ride, hitting the trails for a hike, or pushing your limits in the gym, we offer nutrition solutions to support your performance and enhance your endurance. Our performance supplements are carefully formulated to sustain energy levels, provide hydration, and promote recovery during demanding physical activities. Whether you’re seeking quick energy boosts during a workout or long-lasting fuel for endurance endeavors, we are your trusted companion for achieving your athletic goals and enjoying every moment of your journey.

GU Crew at Western States

JOIN THE MOVEMENT

As we’ve grown as a brand, we’ve also deepened our commitment to our communities and our environment. We support organizations that advocate for social and environmental justice, helping secure and protect safe spaces for all to move their bodies in ways that promote physical and mental health. Learn more about our philanthropy through GU Gives.

EXPLORE OUR PRODUCTS

  • Energy Gels: Discover our range of energy gels formulated to provide quick and sustained energy during endurance activities.
  • Energy Chews: Explore our energy chews designed for convenient, on-the-go fueling with a variety of delicious flavors.
  • Hydration Drink Mix & Tabs: Our Hydration Tabs keep you hydrated during your activities, while our Roctane Drink Mix not only hydrates but also fuels your performance for those demanding workouts.
  • Energy Stroopwafels: Indulge in our energy stroopwafels, a tasty and convenient option for pre- or mid-workout fueling to keep you going strong.
  • Energy Capsules: Complete your daily nutrition with key nutrients you may be missing with our capsules and supplements.