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DEAF Athletic
Next-level, safety-obsessed performancewear, made by and for those in the d/Deaf and Hard of Hearing Community. And everybody else, too.
GU Energy Labs
OUR STORY
We didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when our founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in our DNA, and it’s been our north star ever since.
COMMITMENT TO COMMUNITY AND ENVIRONMENT
Today, we’re a team of problem-solvers and makers guided by our purpose to nourish and inspire everyone to experience the joy of movement in whatever form they choose. Our hydration, energy, and recovery products are specifically formulated to empower you to challenge yourself and achieve your personal goals, while having the most fun possible!
SPORTS NUTRITION FOR EVERY ACTIVITY
Our products are designed to fuel athletes of all levels and disciplines, catering to a wide range of active lifestyles. Whether you’re training for a half marathon, going on a bike ride, hitting the trails for a hike, or pushing your limits in the gym, we offer nutrition solutions to support your performance and enhance your endurance. Our performance supplements are carefully formulated to sustain energy levels, provide hydration, and promote recovery during demanding physical activities. Whether you’re seeking quick energy boosts during a workout or long-lasting fuel for endurance endeavors, we are your trusted companion for achieving your athletic goals and enjoying every moment of your journey.
JOIN THE MOVEMENT
As we’ve grown as a brand, we’ve also deepened our commitment to our communities and our environment. We support organizations that advocate for social and environmental justice, helping secure and protect safe spaces for all to move their bodies in ways that promote physical and mental health. Learn more about our philanthropy through GU Gives.
EXPLORE OUR PRODUCTS
- Energy Gels: Discover our range of energy gels formulated to provide quick and sustained energy during endurance activities.
- Energy Chews: Explore our energy chews designed for convenient, on-the-go fueling with a variety of delicious flavors.
- Hydration Drink Mix & Tabs: Our Hydration Tabs keep you hydrated during your activities, while our Roctane Drink Mix not only hydrates but also fuels your performance for those demanding workouts.
- Energy Stroopwafels: Indulge in our energy stroopwafels, a tasty and convenient option for pre- or mid-workout fueling to keep you going strong.
- Energy Capsules: Complete your daily nutrition with key nutrients you may be missing with our capsules and supplements.
Sockwell
Sockwell’s, Made in the USA, graduated compression socks help you perform at your best and speed up recovery. Our socks include added support for your achilles tendon and plantar fascia. Plus, our custom-crafted yarn blends help to keep feet dry, prevent blisters, and regulate temperature.
When making socks, we believe in homegrown, consciously crafted products, so our socks are all made in American knitting mills. We are committed to supporting American farmers who care for free-grazing Rambouillet sheep in the Rocky Mountains. Homegrown merino wool fibers minimize our carbon footprint and renewable materials help us to be sustainable
Our compression socks are available in four heights—micro, quarter, crew, and over the calf—providing moderate to firm compression options. Perfect for walking, running, hiking, general exercise, and whenever you need a boost, athletes of all kinds love our Sport Compression line because it helps them to energize their pace, recover quickly, and minimize swelling.
We believe in sustainable sourcing, continually improving fit and performance, supporting the needs of our customers, and creating socks that feature beautiful designs and colors
Velous Footwear
Recovery Footwear for all athletes, after extensive research and testing, the Tri-Motion™ Technology and proprietary triple-density Foamotion Formula foam concept came to life. Providing the ultimate underfoot support and cushion to help athletes of all levels recover better.
Our three part solution: a deep stable and cushioned heel, optimal arch support and forefoot flex grooves allow your feet to stretch and relax with each step all on a stable and durable outsole. Our multi denisty foam formula works together that provides the exact under foot soft cushioning and bounce that your feet need for optimal comfort to restore, revive, and reenergize.
All VELOUS sandals are APMA (American Podiatric Medical Association) approved for promoting good foot health.
Run. Recover Repeat. with VELOUS!
Salis Electrolytes
About Salis
At Salis we believe the sport of running has the power to transform lives. That’s why we created Salis—a clean, easy-to-use, time-release electrolyte tablet designed specifically for runners. Unlike traditional hydration options, Salis is free of sugar, additives, and artificial ingredients, making it gentle on the stomach and reliable for endurance athletes who demand more from their performance nutrition.
Salis delivers a steady release of electrolytes over time, supporting runners before, during, and after their miles—without the spikes and crashes caused by sugary drinks or powders.
But Salis is about more than hydration. It’s about supporting the authentic communities where running thrives. That’s why Salis is sold exclusively through the run specialty channel. You won’t find us on Amazon or in big box retailers. We believe run specialty stores are the heart of the running industry—trusted hubs where expertise, community, and purpose converge.
Salis was founded by Glenn Guadi, a passionate marathon runner and certified VDOT running coach, who brings his firsthand experience of the sport into every aspect of the brand.
By choosing Salis, you’re not just offering your customers a better electrolyte solution. You’re aligning with a brand that is committed to supporting your store, your staff, and the runners you serve. From in-store events and staff education to custom partnerships, we are invested in helping run specialty retailers grow their businesses while inspiring more people to experience the life-changing power of running.
Let’s connect and explore how Salis can add value to your store, your community, and your runners.
Jogology
Second-skin fit: Unique arch support massage bands eliminate excess fabric, creating excellence in fit and creating a moisture management layer between the foot and the shoe.
No pressure marks: A soft knit rib band around the ankle area eliminates pressure marks.
Big toe protection: A unique protection area covering the large toe to prevent any discomfort.
Cushioning: Three different cushion levels: low, medium and high to suit all preferences.
Skechers
Skechers is thrilled to join the (RIA). As the leading channel that sets the tone for all things running and walking, we value the opportunity to partner with, learn from, and support RIA member businesses. We look forward to contributing our expertise in performance footwear and collaborating on initiatives that will benefit the running community.
SmellWell
SmellWell was founded 2012 in Sweden as a result of a pair of stinky soccer cleats. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. Our products are today sold by leading retailers worldwide in over 6000 stores.
SmellWell inserts are small pouches designed to naturally absorb moisture and eliminate odors. They are made with a unique blend of bamboo charcoal, minerals and infused with a fresh scent that work together to naturally neutralize odors and keep shoes fresh. The products are popular in the sporting goods industry and are used by many athletes, fitness, and outdoor enthusiasts. Just place them in your shoes and they’ll absorb moisture and odor, keeping them fresh and dry.
Mount to Coast
Mount to Coast is an award-winning footwear brand rooted in long-distance running, aiming to design shoes capable of supporting runners to go way beyond the 26.2 miles of a standard marathon.
With its own biomechanics laboratory, Mount to Coast integrates innovative midsole materials inspired from various industries to engineer running shoes that offer exceptional comfort, support, energy return, and durability for enduring the most extensive distances. They are vigorously tested in highly challenging races and evaluated by elite athletes.
In 2024, we launched three innovative road shoes: the R1 for racing, the S1 for daily training, and the P1 for stability.
In 2025, we will launch 2 trail shoes: the T1, our technical trail shoe which will be available in June, and the H1, a hybrid road-to-trail shoe offered in early Q4.