
NEW MEMBER BENEFIT
The RIA Product Data Collaborative
If time is money, how much are you losing managing brand product data?
The RIA Product Data Collaborative is the first-ever, centralized tool for accessing and managing brand product data. It empowers you to save time and money with seamless data sharing across the entire run specialty channel - including brands, retailers and business partners.
The RIA has a Solution
"One of the most exciting developments I've seen recently is the RIA's Product Data Collaborative (PDC), which aims to centralize and standardize product data on neutral ground in a way that's accessible to all industry participants. While it'll be a big effort, it will provide standards and automation at scale that will save retailers tens of thousands of dollars per year and provide the rails for innovators like Run Free Project and our peers to transform the industry with cool new stuff never thought possible."
How it Works
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The platform enables brands to easily input seasonal product data.
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It uses artificial intelligence protocols to standardize the data.
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Retailers easily create product assortments for uploads to POS providers, e-commerce and digital marketing solutions.
It includes hard and soft data like model number, SKU, UPC/EAN, color (description and code), size, width, wholesale cost, retail price, MAP, and images.
Simply put, the PDC promotes the ‘ease of doing business’.
Let's Dive In!
Please preregister below to receive timely information as we approach the PDC launch date, including invitations to training modules and online FAQ discussions.
Powered by Contentserv
RIA chose to partner with Contentserv, a recognized technology leader serving over 300 businesses in 89 countries, to develop the PDC. They have a proven track record as expert software developers who simplify and automate product content management for brands and specialty retailers across the globe. They know data management can waste time and create inconsistencies that hurt the customer experience. Their solutions enable businesses to spend less time fighting fragmented data and more time delivering rich, relevant and emotional product experiences that enhance their brand and ultimately delight customers.

The PDC Goal
The ultimate goal is to save time and money for retailers, brands, and associate members. For retailers, this means dramatically reducing the resources currently required to collect and manually format data from brands. For brands, it increases data quality and efficiency while minimizing data inquiries from retailers. Associates also benefit from increased data quality and save time with instant uploads.
Why the RIA?
What the PDC is Not
Key FAQ's
All product attributes (ie, size, color code, style number, price, cost, etc) are built into the database. During the import process the columns in the import file are mapped to their corresponding attribute fields in the database.
Development Timeline
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Project Planning
January-JuneResearch, developer engagement
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Concept & Design
July-AugustBuilding the data structure, designing user interface, customization of key features
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Data Upload
SeptemberBrand data uploads into the platform
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Training & Testing
Mid OctoberUser training, feedback, adjustments
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Launch
Early NovemberGo LIVE!