Accessibility Tools
If time is money, how much are you losing managing brand product data?
The RIA Product Data Collaborative is the first-ever, centralized tool for accessing and managing brand product data. It empowers you to save time and money with seamless data sharing across the entire run specialty channel - including brands, retailers and business partners.
We’ve created a universal access, easy-to-use platform with accurate product data - the RIA Product Data Collaborative (PDC). This database ensures seamless product data management for the entire run specialty channel.
"One of the most exciting developments I've seen recently is the RIA's Product Data Collaborative (PDC), which aims to centralize and standardize product data on neutral ground in a way that's accessible to all industry participants. While it'll be a big effort, it will provide standards and automation at scale that will save retailers tens of thousands of dollars per year and provide the rails for innovators like Run Free Project and our peers to transform the industry with cool new stuff never thought possible."
It includes hard and soft data like model number, SKU, UPC/EAN, color (description and code), size, width, wholesale cost, retail price, MAP, and images.
Simply put, the PDC promotes the ‘ease of doing business’.
RIA chose to partner with Contentserv, a recognized technology leader serving over 300 businesses in 89 countries, to develop the PDC. They have a proven track record as expert software developers who simplify and automate product content management for brands and specialty retailers across the globe. They know data management can waste time and create inconsistencies that hurt the customer experience. Their solutions enable businesses to spend less time fighting fragmented data and more time delivering rich, relevant and emotional product experiences that enhance their brand and ultimately delight customers.
