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Point of View

The RIA Point of View is an initiative that encourages members to share perspectives about emerging trends, exciting ideas and unique ideas in order to educate and share insights with other RIA members. It's simple, open and honest conversations with the driving force behind the specialty run sector: RIA members.

Understanding Direct to Consumer Sales, Part Two: The Vendor Perspective

| RIA | Point of View
In this month's issue of the Pulse, the Running Industry Association is presenting the second of a three-part series where we take a deep dive into the topic of brands' Direct to Consumer (DTC) sales policies. The RIA's goal is to inform and provide perspectives from all sides of what is a complex topic. Part One examined the issue from a retailer point of view. This month we'll examine brand perspectives, and in the third part of the series we'll present potential solutions and best practice...

What's on your mind?

Have you been thinking about issues or ideas that would spur innovation and collaboration in the running industry? Do you know of a topic that has people concerned or excited, or keeps coming up in conversations about industry practices?

Share your thoughts about important topics from your unique point of view with RIA members. Any of these POV columns could become the impetus for new relationships and unexpected solutions, and RIA believes member contributions are the key to mutual understanding that leads to more success for all of us including retailer owners and employees, brands, customers, and everyone the running industry touches.

If you have a point of view to share with the RIA membership, we welcome you to submit a column for future distribution in the Pulse newsletter.


Understanding Direct to Consumer Sales, Part One: The Retailer Perspective

| RIA | Point of View
We can't shy away from the fact that there are multiple pain points for retailers when it comes to DTC sales, so we'll begin by putting those issues on the table, and then hear the comments from 4 ...

Candid Conversations about Challenges and Successes

| Amy Johnson | Point of View
By Amy Johnson, RIA Board Member and Craft Sports North America Director of Apparel Sales Let's engage! The RIA Summit is fast approaching, presenting a prime opportunity for brands and retailers ...

ADA Compliance: Navigating the Path to Inclusive Online Spaces

| Rob Anderson | Point of View
Helpful information from our Associate Member, Rob Anderson, Chief Operating Officer of Run Free Project Disclaimer: This article is not intended as legal, financial, or parenting advice; it is fo...

The Importance of Paid Time Off & Personal Days

| Elyse Braner | Point of View
By Elyse Braner, Pacers Running As small businesses, in a competitive industry, it is important that we support our employees to the extent that we are able. PTO (paid time off) has been a big top...