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Product Data Collaborative

The RIA Product Data Collaborative is the first-ever, centralized tool for accessing and managing brand product data. It empowers you to save time and money with seamless data sharing across the entire run specialty channel - including brands, retailers and business partners.

We’ve created a universal access, easy-to-use platform with accurate product data - the RIA Product Data Collaborative (PDC). This database ensures seamless product data management for the entire run specialty channel.

How it Works

In a nutshell, the PDC removes the burden of gathering, formatting, and managing brand product data by providing a centralized storehouse that gives retailers exactly what they need with a few clicks and drag-and-drops.
    The platform enables brands to easily input seasonal product data.
    It uses artificial intelligence protocols to standardize the data.
    Retailers easily create product assortments for uploads to POS providers, e-commerce and digital marketing solutions.

It includes hard and soft data like model number, SKU, UPC/EAN, color (description and code), size, width, wholesale cost, retail price, MAP, and images.

Simply put, the PDC promotes the ‘ease of doing business’.



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