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Gofluo is a small, belgian based, start-up founded by julie vets. as a young mother with a background in fashion, julie couldn’t bear watching all those ugly safety vests when dropping off her kids to school. however, she did want her kids to be safe and visible in traffic. although julie has an eye for cool, new brands, she couldn’t find any fun, good-looking high-vis accessories. convinced that high-vis wear can also look hip and fashionable she started drawing the first designs for gofluo in 2016.

For over two decades, HydraPak has become the number manufacturer of reservoirs and soft flasks in the world. We’ve built—and fine-tuned—performance reservoir systems designed to deliver high-flow hydration without leaks or drips. We pioneered the run flask and continue to evolve—and lead—with lightweight, durable designs that deliver hydration and fuel on the fly. Handheld or vest pocket, nutrition or water, our flasks and reservoirs keep runners at peak performance, ultra to 5K. Easy to use, easy to clean, our products are backed by our Beyond™ Lifetime Guarantee.

We live for the run. Trail or road, training or race — hydration fuels a runner’s speed and endurance. We make the reservoirs, flasks and handhelds that deliver it.

Wahoo Fitness is a global leader in connected fitness technology, offering a wide range of innovative products designed to enhance the training and performance of goal-driven athletes, particularly in the cycling, running, and triathlon markets. Founded in 2010 by Chip Hawkins, Wahoo has grown from a small startup to a dominant player in the endurance sports industry, known for its cutting-edge, user-centric solutions.

Wahoo Fitness revolutionized the indoor cycling industry with its game-changing KICKR series of smart trainers, providing cyclists with an immersive and seamless training experience. The company is also renowned for its ELEMNT series of bike computers, heart rate monitors, and various accessories that integrate effortlessly with smartphones, tablets, and other connected devices.

Building on its success in cycling, Wahoo has expanded into the running market with the introduction of the KICKR RUN, a groundbreaking treadmill designed specifically for runners. The KICKR RUN stands out with features and benefits that cater uniquely to the needs of runners, setting it apart from any other treadmill on the market. Through continuous innovation and a focus on athlete performance, Wahoo Fitness remains at the forefront of the fitness technology industry.

Living Our Values

We believe in experiencing the power of the outdoors, so we work to protect the natural environment that sustains us all. Get to know some of the friendships we've made along the way with those who share our principles. We asspire to build an outdoor community with retail partners and strive to be a leader in the outdoor space. 

Sidas is your foot company. Featuring premium products designed to work together to help you maximize joy on your run. Insoles designed specifically for your run, your foot, and your stride. Socks enhance the features of the insoles and stay put for the long run. Sidas is the brand that works with your foot!

Recent parnerships with Jim Walmsley and Salomon have confirmed our place in the shoes and sock drawers of elite runners. 

In 2007, we started Jason Markk with a love rooted in sneaker culture and a need for products that were not only effective, but responsible. Today, as a B-Corp certified company, we continue being sustainability-led and have evolved our line of care solutions to meet the growing need for comprehensive wardrobe care. We will continue to strive for excellence in our business, with our partners, with our products & services, and in our commitment to solving problems for the consumer the responsible way…the Jason Markk way.

For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, Superfeet continues that spirit of innovation, combining state-of-the-art biometric data capture and 3D-printing technology to create personalized, made-for-you orthotic solutions. Every year, Superfeet gives 1% of sales and countless volunteer hours to help shape a strong foundation for a healthy future. For more information, visit superfeet.com.

Sustainability Fuels Our Mission

Our mission is to revolutionize the insole industry by providing the highest performance solutions fused with sustainable processes.  We are dedicated to tackling the environmental challenges caused by foam manufacturing and creating a cleaner, greener future.

Our commitment to sustainability goes beyond the materials we use.  We've implemented an enviornmentally conscious manufacturing process that minimizes resource consumption, eliminates toxic chemicals, and reduces water usage.  By prioritizing clean energy sources and implementing effecient production techniques, we ensure that every pair of Blumaka insoles has a minimal carbon footprint.  

At Blumaka, we're redefining athletic performance and pioneering a new era of eco-consciousness in the industry. Our flagship performance product, our insoles, incorporate up to 85% recycled content and are made using cleaner manufacturing–near-zero water and no chemicals. Sustainability is at the forefront of all our endeavors as we develop new products and build them to last longer. We believe that footwear doesn't have to contribute to waste, rely on harmful chemicals, or deplete precious resources. Blumaka's clean foam offers brands a choice and extends an invitation to contribute to a positive impact, one shoe at a time.

GOREWEAR designs and innovates products specifically tailored for endurance athletes, elevating their experiences across diverse weather conditions. Employing a scientific approach, GOREWEAR deeply comprehends the challenges endurance athletes encounter and strives to formulate effective solutions. Discover more at www.gorewear.com

GOREWEAR Run offers technical jackets, shirts, vests, shorts, tights, pants, and accessories.