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RIA Steps up to the Plate at Town Hall

Published on | Terry Schalow | News & Updates

On Wednesday, November 8th, the Running Industry Association held its first-ever Town Hall meeting, and we were pleased to welcome over 100 members that had signed up to attend. The primary goal of the Town Hall was twofold: to ensure that our membership fully understands our strategic planning process, and to address the questions that attendees posed during the hour-long session.
town hall
Town hall

To kick off the conversation, we shed light on our strategic plan, starting with a clear explanation of the principles that form our mission. Following this, RIA leadership reviewed the strategic pillars that support our mission, which serve as the guiding framework for our member benefits and initiatives.  

The chart below provides a graphic representation to clarify the overall strategy. 

As you can see, the RIA Board has created three strategic pillars that support the RIA mission, which in turn are supported by our strategic initiatives. 


Keep in mind that the key benefits and initiatives included above do not encompass our full range of benefits, but hopefully the chart illustrates our efforts to deliver value to our members and support the health of the channel.  

After explaining our strategic plan, we dedicated the remainder of the Town Hall to addressing questions from attendees on a wide range of topics: everything from the launch of the Product Data Collaborative to how the RIA advocates for retail members. If you weren’t able to attend, you can review the Town Hall HERE. (include link to town hall video) 

This open dialogue allowed us to directly engage with your concerns and ensure that your voices are heard. As we move forward, we remain committed to transparency, collaboration, and continuous improvement. The Running Industry Association is only as strong as its members, and your involvement is integral to our shared success.

We extend our gratitude to all members who participated in the Town Hall and if you  were unable to attend, we encourage you to review the recording

Thank you for your ongoing support and dedication to the Running Industry Association. Together, we will continue to advance our mission to elevate the run specialty channel.

Watch Town Hall Meeting

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