Superfeet Hires New CFO; Announces VP Level Promotion


Superfeet announced it hired a new chief financial officer, Cambria Schmidt, to support the company’s domestic and international growth.
Superfeet also announced it promoted five employees to VP level:
- Matt Gooch—VP product & innovation
- Frits Kuper—VP, international sales
- Michael Lindeman—VP, IT
- Brian Mastrofino—VP, sales operations
- Annie Quammen—VP, human resources
Cambria Schmidt brings 24 years of experience in finance and, most recently, was CFO at Zoomget, the e-commerce retailer of industrial and medical-grade gloves. She worked 15 years with PMI Worldwide, the parent company of Stanley and Aladdin brands, and is a board member of Cascade Designs, parent company to MSR, Therm-a-rest, Packtowel, Seal Line, and Platypus.
“Cambria brings a wealth of knowledge and experience in international finance strategy to Superfeet, and we couldn’t be happier for the positive impact she will make to the leadership team and company as a whole,” said John Rauvola, CEO. “Our investment in new and internal talent speaks to one of the fundamental pieces of the brand’s shared five-year vision for the continued success and growth of the business while creating the type of world in which all people thrive.”
“I’m excited to join a company that not only prioritizes producing the highest-quality insoles on the market but invests significant resources towards making a positive impact on people and the planet,” said Schmidt. “The combination of Superfeet’s exciting brand momentum, unique people-first culture and opportunity for international growth puts us in a great position to reach and exceed our ambitious company goals.”
Posted by SGB Media | Feb 23, 2022
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