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TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision, pursuit, and American ingenuity, we have become a brand synonymous with the athlete.

Like all athletes, we work with an intense spirit of competition, but unlike the others, we refuse to stop there. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience, and sheer willpower. For us, engineering the fastest, most advanced performance products is more than just a goal, it’s a requirement.

At TYR, we’re always in front.

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The channel's top brands are the backbone of RIA, providing the support and resources to deliver the best products to specialy running retailers.

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