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About Us

At UnTapped, we offer a wide array of all-natural athletic fuel that eliminates gut rot. Our New England roots led us to our primary carbohydrate, Pure Maple Syrup, for its simplicity and easy digestibility. Naturally, maple contains the nutrients athletes need for a simple, effective fuel. We maintain this purity while we thoughtfully create, package, and deliver UnTapped products to active individuals around the world. 

Beginning with an individual packet containing one hundred calories of Pure Vermont Maple Syrup, UnTapped has grown to include an extensive line of “gel” packets, maple-based stroopwafels, and limited ingredient hydration mixes. Our broad yet simple product mix offers something for every user. From casual to serious, bikers to skiers, UnTapped products meet all needs.

We pride ourselves on using only the highest quality ingredients without synthetic “natural” flavors. Additionally, our entire line is vegan. In its simplicity, UnTapped stands out as the fuel for conscientious athletes.

The Story

UnTapped began on a bike and a pair of skis. Professional cyclist Ted King and the Cochran family of professional alpine skiers, naturally gravitated to the organic simplicity of maple syrup. There was nothing flashy about maple syrup or the slick work of advertisers and food chemists — they simply found that maple syrup truly worked for their energy needs in training and competition. With an understanding of the critical elements required in sports nutrition, maple syrup rose to be the only choice as a viable energy source for athletes. UnTapped was founded in late 2013.

Fueling Guide

Maple syrup is produced by removing water from maple sap. Maple sap is boiled until there’s at least 66% sugar content at which point the result is the maple syrup that we know and love — that’s it! This lack of heavy processing leaves a multitude of nutritional benefits which don’t need supplementation, an all too common practice in sports nutrition.


Maple syrup is the foundation for UnTapped nutrition. A nutrient rich, low-glycemic carbohydrate, maple syrup won’t spike and subsequently crash your energy, as you may experience with other carbohydrates. All UnTapped nutrition has calories, so no matter what UnTapped you’re consuming, you won’t be running on empty.


Mapleaid uses real ingredients – maple syrup, lemons, black tea, ginger and sea salt – each with real world, performance-boosting traits that keep you properly hydrated better than water alone. As an easy-to-use powdered drink mix, Mapleaid helps you maintain a proper fluid balance.


Maple syrup is packed with nutrients, especially as compared to other, more inert energy sources. Maple syrup inherently contains vitamins, minerals, and electrolytes. These electrically charged minerals and compounds help your body do work, facilitate muscle contraction, and allow you to perform at your best. 

Benchmark Nutrition Guide

The most important variables related to how much you should consume are:

  • the length of time (long or short)
  • level of intensity (hard or easy)
  • the conditions (hot or cold, humid or dry)

Longer, harder, and hotter/more humid events require greater quantities of calories, hydration, and electrolytes. But that doesn’t mean just water on cold days! You body still always craves the trio of calories, hydration, and electrolytes.

The following sets the benchmark. From here, you can hone these more precisely to your specific needs. We suggest having your energy topped up before going into an athletic event. Whether training or competing, your best performance occurs with proper fueling.


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