Logo for Vuori


When we started Vuori we put a lot of thought into the core values we hoped would shape the company we were setting out to build: Make amazing products, be in great relationships and live extraordinary lives. While pretty simple on the surface, their roots run deep, each requiring a lot of energy and intention to live up to. There’s no question that the months, possibly years, to come will challenge us in ways we couldn’t have imagined only a few months ago. But we know that if we focus our attention on the things we can control, like putting innovation and amazing quality ahead of margins, challenging each other to be creative and think differently, and always taking the long-term approach with our partners, customers and the natural environment, we know we will emerge on the other side stronger than ever. As our company motto “The Rise The Shine” suggests, no path worth taking is free of obstacles, but breaking through and reminding ourselves of what the human spirit is capable of feels pretty good. Thank you for your trust and ongoing support as we navigate these uncharted waters together.

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