Sports Marketing Surveys - 2022 Year-end Data

With mild East Coast weather leading to a great start to 2023, the outlook for the year looks promising. While the early Jan/Feb comps of 13% growth may be difficult to maintain, even a mid-single digit ending year-over-year growth rate of 5% would take total sales over the $1.5 billion mark. What that means is a whopping 50% growth in sales over three years, a remarkable achievement considering the myriad challenges the channel has faced.