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Point of View

The RIA Point of View is an initiative that encourages members to share perspectives about emerging trends, exciting ideas and unique ideas in order to educate and share insights with other RIA members. It's simple, open and honest conversations with the driving force behind the specialty run sector: RIA members.

Understanding Direct to Consumer Issues, Part Three: Defining the Issues and Presenting Solutions

| RIA | Point of View
In this month's issue of the Pulse, the Running Industry Association (RIA) presents the final installment of a three-part series exploring brands' direct to consumer (DTC) sales policies. The discussion comes as some of the industry’s hottest brands have told the investment community they want to grow DTC faster than wholesale, leading to a direct cause-and-effect outcome of store complaints around overall brand DTC approaches.  The RIA's goal, therefore, is to inform and provide perspe...
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What's on your mind?

Have you been thinking about issues or ideas that would spur innovation and collaboration in the running industry? Do you know of a topic that has people concerned or excited, or keeps coming up in conversations about industry practices?

Share your thoughts about important topics from your unique point of view with RIA members. Any of these POV columns could become the impetus for new relationships and unexpected solutions, and RIA believes member contributions are the key to mutual understanding that leads to more success for all of us including retailer owners and employees, brands, customers, and everyone the running industry touches.

If you have a point of view to share with the RIA membership, we welcome you to submit a column for future distribution in the Pulse newsletter.

Share your point of view

Brands, Please Help Keep Specialty Special

| Ken Larscheid | Point of View
One example among many is that since 2020, the “keep specialty special” mantra is becoming less important to brands. There is no such thing as true “specialty only” models anymore, MAP protection i...
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