Photo: The running group Chinatown Runners at an event at Brooklyn Running Company.
By Tom Ryan, Shared from runstyle spring 2024 edition
Brooklyn Running’s Motto: “Beginners Are Our Specialty”
Brooklyn Running Company’s motto – “Beginners Are Our Specialty” – is printed on both of its stores in Williamsburg and Park Slope. The stores see new runners across ages and backgrounds, including those returning to the sport after a break.
“A lot of newer runners can be overwhelmed by the number of brands and types of running shoes that are available today,” said Sarah Stafford, marketing director. “When shopping online or from a brand retail shop, it can be difficult for beginners to navigate all the options and understand the technical terminology around running shoes.”
At the store level, Brooklyn Running’s staff starts every conversation with a new customer by asking questions to understand what brought them to the store, whether they’re prepping for an upcoming race, have personally set a running goal, or are dealing with any current or past injuries. Stafford said, “This helps our team to guide the conversation and understand what running experience and knowledge the customer may be bringing into the dialogue.”
All events hosted at Brooklyn Running’s stores are open to runners of all paces and experience levels. The stores also engage with running clubs and crews around the city that attracts a diverse mix of runners. Stafford added, “Age is less of a factor than running experience and goals, as we see both beginners and more advanced runners of all ages.”
Continued on runstyle.com
