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First Ray Athletics

 

We are in the continual pursuit of the ultimate natural running experience.

We believe the body’s design gives us all the natural ability to run and run well. We create products designed to mimic the natural running experience, bridging the gap between our physiology and the man-made world we live in.

Three reasons runners love us.

1. Heart

We are guided by a deep-seated passion for running, runners, and the running communities that are emblematic of our sport.

2. Innovation

We encourage a culture that inspires exploration, in order to continually create the best running experience.

3. Natural by Design

We have a singular focus on creating products that improve the experience of running by leveraging our natural bio-mechanics.

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The channel's top brands are the backbone of RIA, providing the support and resources to deliver the best products to specialy running retailers.

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