We started with one simple idea: Surely it’s possible to make a better-tasting alternative to an energy gel.

Since then, our foody passion and love of outdoor sports, led us to create products that yes, work great, but it’s really the taste, quality, and texture, where truly set ourselves apart. We started atop a wind swept, mountain summit feed station handing out XACT ENERGY Fruit bars back in 2012, and ever since, our passion has taken us to new heights and new products, as we grow our offer of awesome tasting nutrition for sports. 

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Running Industry Association

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