Retailer Survey 2024- Part 1
For example, in this year's survey, our respondents remain bullish, with 17% expecting their growth to fall in the 11%-20% range in Q3 and Q4. This data point contrasts a bit with last year's survey, in which 34% of respondents expected growth in the 11%-20% range. In fact, the majority (73.5%) expect growth to be flat to 10% up in Q3 and Q4, compared to 56% who projected that level of growth last year. So what we're seeing is continued expectations for growth, but slowing down to a steady, manageable level.
Breaking down by category sales, the expected contribution from footwear remains the key driver, but interestingly, retailers project that apparel sales will end up taking a stronger growth position within overall sales. To wit, 29% of respondents are expecting apparel to grow the most within their stores, compared to 14% who expected apparel to grow the most from 2023's survey.
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Published: Oct 3, 2024
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