Accessibility Tools
We recognize that if retailers don’t succeed, our brand and associated members also fail to succeed. Accordingly, the RIA seeks to elevate retailers to ensure the health and growth of the channel. So within this pillar we have employed strategies to support retail businesses.
KEY BENEFITS
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We currently have 40 stores participating, and intend to expand to include newer and smaller volume members in growth stages.
These are free of charge and include POS sharing. Stores who provide POS data will be able to compare their performance to their peers and identify areas of strength, and areas of improvement.
Not just discounts here! Freight support, issues, troubleshooting. All included.
Access to tools and archived Information - Encourage retailers to create logins and check it out.
With standardized access to brand product data in one central location, this marquee RIA benefit will save tremendous amounts of time and money in managing brand product data.
Ensuring that new and growing businesses have mentorship, peer sharing, and exposure to the tools that RIA and our partners offer.
Within this pillar our initiatives are focused on ensuring collaboration and connection between members, and provide channel insights to inform business decisions.
KEY BENEFITS
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This is our Member event. We’ve designed it to be an organic benefit. It will evolve based on what our members want. But the basis is collaboration and education. That includes stronger connections to our brands and associates and to other retailers.
Our partnership decisions are all based on how that partnership can benefit our members. For example, our partnership with Upper Quadrant provides valuable market intelligence. Our partnership with Parcel Management group provides the Freight Program.
This is our member forum, where conversations can take place on any topic that any member feels is important to discuss, or where members can seek guidance and assistance from other members.
These are free of charge, and keep everyone abreast of how the channel is performing. This benefit doesn’t require anything more than simply signing up.
We conduct our own annual surveys to both check in, and also discover what is important to our retailers. Our recent summer survey created new data on the health of the channel, consumer insights, and ecom, and how the RIA is performing.
This is for, about, and often by, our members. Content is designed to keep everyone informed about what the RIA is doing, as well as providing insights that matter to our members.
We believe that providing exposure to new and differentiated products keeps our member stores vibrant and improves the customer experience.
We’re going to expand to include reps, which makes total sense given that these individuals are the main connection between brands and retailers. We’re going to offer market insights, training, and stronger connections to potential new brands. In house rep are already members by default. This is focused on individual reps, or sales agencies
Our third strategic pillar is focused on expanding exposure for run specialty, so within this pillar we’re looking to drive more customers into stores.
KEY BENEFITS
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We’re strongly supportive of Running Industry Diversity Coalition (RIDC), and our National Run Safety Month promotion has a DEI focus.
The RIA supports the LIA with partnership, exposure, and inclusion at the RIA Summit.
Fostering opportunities in the channel.
Our first foray into exposing our member stores to a wider audience.
One of the RIA’s core missions is to inform and raise awareness, and for National Run Safety Month, we feel it is important to recognize there are different experiences surrounding run safety that we have not yet explored.