Fast forward to 2018, and a contingent of these stores approached Dave with a problem: due to the nature of run specialty, ecommerce felt nearly impossible. Between navigating complex POS systems and multi-dimensional grids of products, it took far too much time, effort, and money to stand up and maintain a presentable ecommerce presence.
These storeowners posed a challenge: could Dave build an industry-specific ecommerce solution that solved the problem of untenable maintainability by leveraging automation in an innovative way? Dave posed this same question to Jeremy Tellier and Rob Anderson, who had worked together with him in enterprise software development. Together in 2019, they founded the Run Free Project to tackle the automated ecommerce challenge and create digital tools, such as mobile apps and omnichannel solutions. These tools, historically available only to national retailers with deep pockets, were made accessible to run specialty retailers in an affordable, powerful, automated package through Run Free.
Dave, the company's CEO, is a UX designer by trade, while Jeremy, our CTO, is a veteran full-stack developer. I am COO, and have decades of experience in product development and marketing. Each of us are dedicated, albeit lackluster runners.
Run Free’s support team and staff of developers run the gamut when it comes to experience, from database administrators to MMA fighters and everything in-between. Regardless of background, the entire team shares a commitment to automating and simplifying the tools and knowledge the run specialty industry requires to meet the challenge of an evolving landscape of consumer behavior in the digital world.
The Run Free Project is a web-based software as a service (SaaS) platform that acts as the command center for our suite of products. All of our solutions integrate seamlessly together and are managed from a single dashboard.
Running stores have the freedom to choose whichever combination of these products works best for them. No matter which they choose, our support staff is available 24/7/365 to help, and our development roadmap is determined entirely by our member store feedback. We listen to your ideas and make them a reality.
The Run Free Project is one of the featured associate brands at Runchella this month, and we'll be hosting a series of workshops focused on learning, using, and mastering our tools as well as instruction around gamification and SEO, both enormous avenues for driving engagement from a running store's customer base online. Check out RunFreeProject.com.
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